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Create Your Own Necklace with Chain Station Builder

Each of us is unique in our own way. We have different interests, tastes, passions, and dreams. That’s what makes life so interesting – no one is a cookie cutter version of someone else. At ALEX AND...

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ALEX AND ANI Wins Best Mobile Native App at Digiday Content Marketing Awards

Have you heard the news? Digiday, a leading modern media publication and events company, awarded us “Best Mobile Native App” at their third annual Content Marketing Awards on May 18, 2016 in New York...

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Non-Stop Shop: Get “Appy” with This Promotion

Attention app addicts! If you’re like us, there’s nothing quite like downloading a new app for your phone. Whether it’s shopping-related, lifestyle-based, or even the latest addicting game, mobile apps...

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Find Your Force of Nature: Take Our Quiz

Our Rulers of the Woods collection connects the wearer to the knowledge of nature through ‘Oghams’ – a cryptic and mysterious language used by the Druids to communicate in secret. These symbols are...

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Discover Your Mixed Metals Persona: Take Our Quiz

At ALEX AND ANI, we’re all about mixing metals! Whether it’s silver and gold, rose gold and silver, or a combination of everything, the options are endless for creating a look that’s uniquely you....

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How to Channel Your Transformation Spirit Animal

Feeling like you’re in a rut or simply looking for something new? The power of transformation is within each of us, you just need to know how to channel it. The newest additions to our Chain Station...

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What to Wear: Thanksgiving Day

It’s hard to believe that Thanksgiving is just a couple of weeks away, but we are so ready to catch up with friends and family, eat a whole lot of pumpkin pie, and — of course — get decked out in a...

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Give from the Heart: Holiday Gift Guide

Attention holiday shoppers – time is running out to find the perfect gift for everyone on your list! With so many options, it’s easy to get overwhelmed, but we’re here to help. Check out our gift guide...

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Holiday Season Shimmer: A How-to

You radiate a positive attitude all year long, but as the holidays approach, your extracurriculars might call for some actual sparkle – think glitter, sequins, and jewels. These bright ideas will...

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Getting the Perfect Fit: Providence Collection

Learn how to use the pull chain on your ALEX AND ANI Providence Collection bracelets, for a perfect and effortless arm stack layering.  _____ Are you ready to shimmer and shine in a whole new way? Our...

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